THE COMPLETE DIGITAL MARKETING PROGRAM

WordPress, Woocommerce, Shopify Plus Facebook Campaign

ENROLL BEFORE 10 DECEMBER
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Duration: 4 Months

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Class Timing: To be mutually decided with students

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Mode Of Training: Online & On Campus

1. Setup and Configure WordPress

  • Difference between wordpress.com and wordpress.org
  • Understanding the WordPress.org Downloads Website
  • Installing WordPress on live server
  • Installing WordPress on local server
  • Logging into Your Dashboard

2. Administering WordPress, Theme and Plugin Updates

  • Understanding the WordPress Dashboard — Updates Screen
  • Understanding Version, Release and Modification Updates
  • Updating Based on WordPress, Theme and Plugin Compatibility
  • Upgrading to the Latest WordPress Release

3. Creating and Administering Posts

  • Setting Up Categories and Tags
  • Understanding Title and Content Areas — Configuring the Publish Area
  • Setting the Featured Image

4. Creating and Administering Pages

  • Differences between Pages and Posts
  • Creating Your Basic Website Pages
  • Creating Parent Pages
  • Difference between Visual and Text Editor
  • Using HTM L to Extend Page Content

5. Creating and Administering Menus

  • Creating Your First Menu
  • Adding Pages, Post and Categories to Your Menu
  • Re-Arranging the Menu Items
  • Removing the Menu Item
  • Adding Custom Links to Your Menu

6. Inserting Hyperlinks

    • Inserting hyperlin k to download file
    • Inserting hyperlin k to an External Websites
    • Inserting Hyperlinks to an Internal Page
    • Inserting an E-maiIAddress
    • Removing a Hyperlink

7. About Shortcodes

    • What is Shortcode
    • How to use Shortcode
    • Shortcode Example

8. Configuring Website Settings

      • Configuring General Settings
      • Configuring Reading Settings
      • Configuring Permalinks

9. Media Library

      • Understanding the Default Width and Height Settings
      • Understanding WordPress Image File Creation
      • Understanding the Default Month Year Folder Structure
      • Uploading and Managing Media Files

I0. Themes and Plugins

      • What is a Plugin
      • How to download plugin
      • Installing, Updating, and deleting the plugin
      • Choosing a Theme – Installing and Configuring a Theme
      • Switching Between Themes
      • Adding Menu, Media and Content to a Theme
      • Administering, Upgrading and Maintaining Plugins
      • Example of how to use Plugins

11. Widgets and Sidebars

      • What is Widget
      • What is Sidebar
      • Adding/Removing Widgets
      • Adding Text, Post, Image and other types of widgets

12. Adding a Slideshow

    • Uploading Images for Slideshow
    • Using the Theme’s Built-in Slideshow Feature
    • Installing a Slideshow Plugin
    • Creating a Slideshow
    • Adding the Slideshow to a Page
    • Adding a Slideshow to a Sidebar

13. Adding Social Media Buttons

  • Using a Plugin to Add Social Media Buttons
  • Adding Social Media Buttons to a Widget
  • Using the Theme’s Option to Add Social Media Button

14. Inserting Google Map

  • Installing a Plugin
  • Creating a Backup
  • Locating the Backup
  • Downloading the Backup

15. WordPress Web Security

  • Installing & Activating the Plugin
  • Scanning Your Website for Vulnerabilities ‘Using Strong Passwords
  • Changing the Admin User
  • Keeping WordPress & Plugins & Themes up to Date
  • Avoiding Free Themes

16. Redirecting Pages

  • Installing a Plugin
  • Configuring the Plugin
  • Adding a Redirect

17. Website speed optimization

  • Installing & Activating the required Plugins
  • Check website speed on GtMatric and other Websites
  • Optimize website with cache, images and js optimizer plugins
  • Integrate free or paid SSL
  • Increase website speed according to google needs

18. Backing up the Website

  • Installing a Plugin
  • Creating a Backup
  • Locating the Backup
  • Downloading the Backup

19. Basic On-Page SEO

  • Installing & Activating the Plugin
  • Set title, description and focus keyword for page
  • Check page status, page readability status with anyone of these plugins Yoast Seo, Math Rank or All in One Seo
  • Submit website in google search console

20. Working on Astra, Ocean Wp, Avada, Divi, Rishi Woodmart, Houzez & Generate press (WordPress themes and their Page Builders)

  • How to install these Themes
  • How to use different components of these Themes
  • Full customizations of these Themes

21. Working on Elementor Page Builder, Elementor Pro, Wp bakery, Divi Builder & Avada Builder

  • How to install these page builders
  • How to use different elements of these Builders
  • How to make custom header and footer in these Builders

22. Making Complete Website in WordPress

  • Making E-commerce website
  • Making a Complete Landing Page ‘Making a complete Blogging Website
  • Making a complete Business Portfolio

23. Customizing the Theme Using Code

  • Understanding HTMLS ‘Understanding CSS3
  • How to change the appearance of the website using HTML and CSS code
  • Adding an additional CSS into your Theme code
  • Changing the position of the Theme components using CSS code

24. One Bonus Website in Each Batch

  • Making a complete Multi Vendor Website
  • Making a complete LMS Website
  • Making a complete Order Taking & Table Reservation System Website
  • Making a complete Ad’s Listing Website
  • Making a complete Website for Real Estate Industry
  • Making a complete Social Media Platform Website
  • Making a complete Affiliated Blog Website
  • Making a Website with any custom theme